ActiveCampaign is an all-in-one marketing tool with extensive functionality including email marketing, marketing automation, sales, and CRM. This platform, built for small to medium-sized businesses, offers a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing. Use the lead scoring feature, reports and sales automation to capture and convert your prospects. That's just the tip of the iceberg as there are more advanced features to discover. All of this information is visible on a comprehensible dashboard with a bird's-eye view for clear insights, helping businesses grow!
See a video of the ActiveCampaign sync in action in combination with Salesforce and Shopify:
Below you'll find detailed information, specifically for ActiveCampaign integrations:
Supported ActiveCampaign Integrations
We simply ask your login details and permission for access. For ActiveCampaign, We need your API URL and API key: you can find both under 'my settings' within ActiveCampaign. API access is available for all ActiveCampaign users. When you click 'Authorize ActiveCampaign', a pop-up window appears that visualizes where to find this information in ActiveCampaign.
If you already authorized Active Campaign List(s) in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.
[IF] Supported Conditions/Filters
- In / Not in List
- Status in List / In None of the Lists (subscribed / not subscribed / unsubscribed / not unsubscribed / bounced / not bounced / unconfirmed)
- Has / Does not have Tag
- Field values (INCLUDING CUSTOM FIELDS)
- Already existing in the app you sync with
[THEN] Supported Actions
- Add to List
- Add / Remove Tag
- Set Status in List (subscribed / unsubscribed / bounced)
- Updating field values (INCLUDING CUSTOM FIELDS)
Default Field Mapping
Depending on the other app you're syncing with, you'll see a number of standard ActiveCampaign fields being mapped. For instance, a connection to Salesforce will look something like this:
Customizable Field Mapping
You can custom map your Active Campaign custom fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible. More information on Customizable Field Mapping here.
In connections between Google Contacts and ActiveCampaign, you are able to sync deletions one-way. When a contact gets deleted in Google Contacts, we add the tag 'PieSync Trash' to that same contact in ActiveCampaign. You will be able to review this segment first before deleting or taking any other action in ActiveCampaign too.
In connections between ActiveCampaign and some marketing tools we support such as e.g. MailChimp, you are able to sync unsubscribes one-way. When a contact gets unsubscribed in your marketing tool, we add the tag 'PieSync Unsubscribes' to that same contact in ActiveCampaign. You will be able to review this segment first before taking any action in ActiveCampaign too.