ActiveCampaign

Updated 9 days ago ​by Ives

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ActiveCampaign is an all-in-one marketing tool with extensive functionality including email marketing, marketing automation, sales, and CRM. This platform, built for small to medium-sized businesses, offers a broad range of tools such as campaign segmentation, dynamic content, and A/B testing for your Marketing. Use the lead scoring feature, reports and sales automation to capture and convert your prospects. That's just the tip of the iceberg as there are more advanced features to discover. All of this information is visible on a comprehensible dashboard with a bird's-eye view for clear insights, helping businesses grow!
Below you'll find detailed information, specifically for ActiveCampaign integrations:

Supported ActiveCampaign Integrations


Authorizing ActiveCampaign

We simply ask your login details and permission for access. For ActiveCampaign, We need your API URL and API key: you can find both under 'my settings' within ActiveCampaign. API access is available for all ActiveCampaign users. When you click 'Authorize ActiveCampaign', a pop-up window appears that visualizes where to find this information in ActiveCampaign.

If you already authorized Active Campaign List(s) in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.

[IF] Supported Conditions/Filters

  • IN/NOT IN LIST
  • STATUS IN LIST/IN NONE OF THE LISTS (subscribed / not subscribed / unsubscribed / not unsubscribed / bounced / not bounced / unconfirmed)
  • HAS/DOES NOT HAVE TAG
  • FIELD VALUES (INCLUDING CUSTOM FIELDS)
  • ALREADY EXISTING IN APP YOU SYNC WITH 

[THEN] Supported Actions

  • ADD TO LIST
  • ADD/REMOVE TAG
  • SET STATUS IN LIST (subscribed / unsubscribed / bounced)
  • UPDATING FIELD VALUES (INCLUDING CUSTOM FIELDS)

Default Field Mapping

Depending on the other app you're syncing with, you'll see a number of standard ActiveCampaign fields being mapped. For instance, a connection to Office 365 Outlook.com will look something like this:

PieSync syncs the default name field(s) that come with the apps. Sometimes they have a different structure in both apps you connect. E.g. first and last names are separate in app A and joint in a single field in app B. In the background, PieSync joins first and last names together from app A to B and separates them again from app B to A. Our algorithm is smart about which part it updates in app B

Customizable Field Mapping

You can custom map your Active Campaign custom fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible. More information on Customizable Field Mapping here

Additional Options

Syncing Unsubscribes/Deletions

There are no supported ActiveCampaign integrations on the PieSync platform, that support our Deletions/Unsubscribes Sync*.

The availability to Sync Unsubscribes/Deletions is app and connection dependent. If the box (screenshots above) is not there to tick, it's simply not possible. We need to be able to detect unsubscribes/deletions on one side and at the same time be able to create add the tag 'PieSync Unsubscribes' or ‘PieSync Trash’ on the other side. More Information on Syncing Unsubscribes here or on Deletions here.


Thanks to the feedback we have already received, we created a list of popular apps that we’re going to work on very soon. By voting them up in our pipeline, YOU decide which connectors we’ll release first. If you don’t see your app on the list or need any further help, drop us a line - support@piesync.com.  Don't forget to read our blog for the latest in productivity, apps, and technology!

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