Facebook Lead Ads

Updated 3 weeks ago by Aline Allegaert

GETTING STARTED GUIDE: How to set up a new connection?
ALL FEATURES EXPLAINED: All our features/functionality explained in detail - no app-specifics.

Facebook Lead Ads allows you to run lead generation campaigns on Facebook and Instagram. Unlike other ad types, lead ads include a contact form that lets people show their interest in a product or service by filling out the form with their details and allowing a business to follow up with them. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.

Below you'll find detailed information, specifically for Facebook Lead Ads integrations:

Supported Facebook Lead Ads Integrations

Authorizing Facebook Lead Ads

When you click 'Authorize', a pop-up window appears with a request to log in to Facebook, followed by a window asking you to select the applicable Facebook Business Page and Lead Form.

If you already authorized Facebook Lead Ads account(s) in the past or in any other PieSync integration, you'll be able to skip the first part of the authorization and choose from your CONNECTED ACCOUNTS.

When setting up a connection with Facebook Lead Ads, the direction of the sync is set to one way. Therefore, we only have IF conditions.

[IF] Supported Conditions/Filters

  • Already existing in the app you sync with
  • Field values (INCLUDING CUSTOM FIELDS)

Default Field Mapping

Depending on the other app you're syncing with, you'll see a number of standard Facebook Lead Ads fields being mapped by default. For instance, in a connection with Google Contacts the default field mapping looks like this:

In a connection with Mailchimp, the default field mapping looks like this:

PieSync syncs the default name field(s) that come with the apps. Sometimes they have a different structure in both apps you connect. E.g. first and last names are separate in app A and joint in a single field in app B. In the background, PieSync joins first and last names together from app A to B and separates them again from app B to A. Our algorithm is smart about which part it updates in app B.

Customizable Field Mapping

You can custom map your Facebook Lead Ads Custom Fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible, and the particular compatibility will determine the direction of the mapping as well. More information on Customizable Field Mapping here.

Additional Options

Syncing Deletions

Currently, there are no Facebook Lead Ads integrations on the PieSync platform that support our deletions sync.

Syncing Unsubscribes

Currently, there are no Facebook Lead Ads integrations on the PieSync platform that support our unsubscribes sync.

The availability to Sync Unsubscribes/Deletions is app and connection dependent. If the box is not there to tick, it's simply not possible. We need to be able to detect unsubscribes/deletions on one side and at the same time be able to create add the tag 'PieSync Unsubscribes' or ‘PieSync Trash’ on the other side. More Information on Syncing Unsubscribes here or on Deletions here.

Thanks to the feedback we have already received, we created a list of popular apps that we’re going to work on very soon. By  voting them up in our pipeline, YOU decide which connectors we’ll release first. If you don’t see your app on the list or need any further help, drop us a line - support@piesync.com.  Don't forget to r ead our blog for the latest in productivity, apps, and technology!


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