Marketo is a powerful marketing automation tool that helps marketers with digital marketing techniques to drive measurable results. Features include: email marketing and marketing analytics. Drive engagement with this solid marketing automation platform.. Below you'll find detailed information, specifically for Marketo integrations.
Supported Marketo integrations
- To authorize your Marketo account, we need your Client ID, Client Secret. These can be found by selecting the Custom Service (shown below). Each integration should use a separate Custom Service. The steps on how to complete this can be found here.
- To finalize, enter your Identity URL Subdomain.
If you already authorized Marketo accounts in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.
Supported Conditions/Filters [IF]
You can sync one LIST per connection - PieSync needs you to authorize each Marketo LIST separately.
- LEAD SOURCE
- LEAD SCORE
- SUBSCRIBED YES/NO
- VALID EMAIL YES
- RELATIVE SCORE
- FIELDS (INCLUDING CUSTOM FIELDS)
- ALREADY EXISTING IN APP YOU SYNC WITH
Supported Actions [THEN]
- UPDATING LEAD SOURCE
- MARKING EMAIL AS VALID/INVALID
- UPDATE FIELDS (INCLUDING CUSTOM FIELDS)
Default Field Mapping
Depending on the other app you're syncing with, you'll see a number of standard Marketo fields being mapped. For instance, a connection with Vtiger will look something like this:
Customizable Field Mapping
You can custom map your Marketo Custom Fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind a mapping between two fields can only exist if the types of fields are compatible, and the particular compatibility will determine the direction of the mapping as well. More information on Customizable Field Mapping here.
Hit the "start syncing now" button once you have finalized your configuration. PieSync will first scan all your contacts in both applications, even if you only choose to sync a subset. This initial scan is necessary to avoid duplicates. After this scan, the synchronization will start! If you have a lot of contacts, this can take a bit longer.
Have a look at the PieSync dashboard for an overview of your syncing activity.